呂高燕
呂高燕，博士生導師，偉德國際1946bv官網(wǎng)管理科學與物流系特別副研究員。博士畢業(yè)于北京大學光華偉德國際1946bv官網(wǎng)，清華大學水木學者計劃入選者，于國內(nèi)外頂尖學術(shù)期刊Management Science, Production and Operations Management, 管理科學學報等發(fā)表文章十余篇，主持國家自然科學基金一項。
研究興趣為平臺，雙邊市場，R&D，供應鏈金融，綠色供應鏈。
部分論文發(fā)表
Huang, Peng, Gaoyan Lyu, and Yi Xu. "Quality regulation on two-sided platforms: Exclusion, subsidization, and first-party applications." Management Science 68.6 (2022): 4415-4434.
Gaoyan Lyu，Wei Wang, Lin Tian. Exclusion or Subsidization? A Competitive Analysis of Quality Regulation Strategy for Two-sided Platforms. Production and Operations Management (2024).
Gaoyan Lyu, Huaqing Hu, Guomian Zhuang, Xiyang Chen. C2M strategies on an e-commerce platform under brand competition. Transportation Research Part E: Logistics and Transportation Review, 177, (2023).103184.
胡華清，呂高燕*，陳劍，面臨制造商入侵威脅時的網(wǎng)絡零售商經(jīng)營模式選擇：分銷，平臺還是混合？管理科學學報，2024，12.
Hu, H., Gaoyan Lyu*., Cheng, T. C. E., & Zhan, Y. (2023). Reselling, consignment or In-Marketplace selling Mode? Competitive strategy for E-tailers to counteract online third-party marketplaces. Transportation Research Part E: Logistics and Transportation Review, 176, 103190.
Wang Wei, Gaoyan Lyu*. Sequential product positioning on a platform in the presence of network effects. International Journal of Production Economics (2020): 107779.
Wang Wei, Gaoyan Lyu, Wei Cui, Yongjian Li*. Strategic Technology Commercialization in the Supply Chain under Network Effects. International Journal of Production Economics (2020)
English Web: https://sites.google.com/view/gaoyanlyu/home
主持科研項目：國家自然科學基金（2022-2024），雙邊平臺質(zhì)量治理策略
*聯(lián)系方式
北京市海淀區(qū)中關(guān)村南大街5號偉德國際1946bv官網(wǎng)，100081
郵箱: lgy@bit.edu.cn
