供稿，攝影：市場(chǎng)營(yíng)銷系
應(yīng)偉德國(guó)際官網(wǎng)市場(chǎng)營(yíng)銷系的邀請(qǐng)，2016年6月2日，美國(guó)伯明翰阿拉巴馬大學(xué)的盛仕斌教授于下午來(lái)到主樓317會(huì)議室進(jìn)行了題為“Innovative or Imitative Entrepreneurial Strategy? The Contingent Role of Institutions” 的學(xué)術(shù)報(bào)告，報(bào)告會(huì)由偉德國(guó)際官網(wǎng)市場(chǎng)營(yíng)銷系教學(xué)主任馬寶龍教授主持。偉德國(guó)際官網(wǎng)市場(chǎng)營(yíng)銷系教師，以及市場(chǎng)營(yíng)銷方向的博士生和碩士生20余人參加了此次報(bào)告會(huì)。
盛仕斌教授以國(guó)內(nèi)企業(yè)的創(chuàng)業(yè)活動(dòng)為背景，就創(chuàng)業(yè)型企業(yè)的戰(zhàn)略選擇展開了生動(dòng)的講解。首先，盛教授將企業(yè)創(chuàng)業(yè)戰(zhàn)略中的模仿戰(zhàn)略和創(chuàng)新戰(zhàn)略進(jìn)行了區(qū)分，并以國(guó)內(nèi)企業(yè)的外部環(huán)境為例，深入淺出地分析了法律環(huán)境、政策環(huán)境、市場(chǎng)發(fā)展?fàn)顩r三個(gè)環(huán)境因素分別對(duì)創(chuàng)新型企業(yè)和模仿型企業(yè)在企業(yè)業(yè)績(jī)表現(xiàn)方面的影響。其次，盛老師向大家講解了如何利用公開數(shù)據(jù)設(shè)計(jì)研究，并結(jié)合自身的研究向大家分享了經(jīng)驗(yàn)。報(bào)告會(huì)上，盛老師與同學(xué)們積極互動(dòng)，就報(bào)告中的問題進(jìn)行了深入的討論，并引導(dǎo)同學(xué)們進(jìn)行思考，同學(xué)們踴躍提問，盛老師都悉心的一一作答，特別是對(duì)HLM模型、OLS模型等模型方法的應(yīng)用背景和應(yīng)用條件進(jìn)行了闡述。
盛世斌教授簡(jiǎn)介：
Dr. Shibin Sheng is Professor of Marketing at the University of Alabama at Birmingham. Dr. Sheng received a Ph.D. in Marketing from Virginia Tech and BS in Mechanical Engineering from Tsinghua University, China. Dr. Sheng’s research interests include pricing, market channels, marketing strategy in emerging markets, and institutional theory. He has published numerous papers in leading marketing journals such as Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Letters, and others. He has presented his work at numerous international conferences. Dr. Sheng is currently serving in the editorial board of several international marketing journals. Dr. Sheng is currently a visiting professor at Beijing Institute of Technology.
（審核：顏志軍）
