供稿：市場(chǎng)營(yíng)銷系
2012年 12月11日下午，澳大利亞拉籌伯大學(xué)Dr. Wenbin Guo應(yīng)偉德國(guó)際1946bv官網(wǎng)管理與經(jīng)濟(jì)學(xué)院邀請(qǐng)進(jìn)行訪問(wèn)和交流，并在主樓418會(huì)議室作“ How to Design Analytic Questionnaires for Matching Research Purposes?”的學(xué)術(shù)報(bào)告。管理與經(jīng)濟(jì)學(xué)院市場(chǎng)營(yíng)銷系主任倪躍峰老師擔(dān)任報(bào)告主持。偉德國(guó)際官網(wǎng)市場(chǎng)營(yíng)銷系的部分老師和學(xué)生聆聽(tīng)了此次報(bào)告。
此次報(bào)告中，Dr. Wenbin Guo將統(tǒng)計(jì)概念用通俗的圖形及語(yǔ)言，深入淺出的說(shuō)明了設(shè)計(jì)問(wèn)卷的核心要點(diǎn)，重點(diǎn)探討分析型問(wèn)卷設(shè)計(jì)的方法及其重要性，并對(duì)比分析分析型問(wèn)卷與評(píng)估型問(wèn)卷的差異。與會(huì)老師以及同學(xué)進(jìn)一步針對(duì)兩種問(wèn)卷的設(shè)計(jì)方法在實(shí)踐上的應(yīng)用展開(kāi)熱烈的討論，活躍了本次報(bào)告會(huì)的氣氛。
老師與同學(xué)們?cè)跁?huì)后意猶未盡的討論，為本次報(bào)告會(huì)畫(huà)上完美的句點(diǎn)。
主講人簡(jiǎn)介：
Dr. Wenbin Guo, graduated from Tsinghua University, has been working in the areas of Marketing and Tourism and Hospitality for many years, and has published papers on International Journal of Business Strategy, Journal of Tourism, Culture and Communication, and American Marketing Association Conference as well, thus won reputation in the international community of marketing and hospitality research.
